Sparo Digital Marketing

Brand Refresh + Brand Guidelines + Website Design / Client: Sparo Marketing / Role: Designer

Our goal for the Sparo Digital Marketing brand and website was to create a look that feels ‘creative, witty and just a little bit edgy’. We accomplished the overall look of the brand through the use of creative pops of color accompanied by quirky and clever imagery, ultimately creating a brand that’s full of playful energy and excitement.

In the brand guideline, we established the social media style, print style, primary & secondary typeface, color scheme and image style for Sparo's brand. League Spartan was chosen as the primary brand typeface because of its neutral yet friendly look. For the imagery, we used minimal and colorful photography and paired it up with some simple and bright quotes to give the social media style a fun and energetic look.